See how visible your brand is to ChatGPT and Gemini. Get a GEO score for your entire site and a clear action plan to improve it.
In detail
Your GEO (Generative Engine Optimisation) score measures how visible and citable your website is to AI-powered answer engines - ChatGPT Gemini, and Microsoft Copilot. Where your SEO score reflects traditional search rankings, your GEO score reflects AI search presence.
Minineo analyses your site across six GEO dimensions: AI crawler access, content structure, factual density, E-E-A-T signals, schema markup, and llms.txt configuration. Each dimension is scored, weighted, and combined into a single GEO score out of 100.
A higher GEO score means your brand is more likely to appear when users ask AI assistants questions in your niche - whether that is "what is the best SEO tool" or "how do I improve my content marketing".
What's included
Key Capabilities
Get a single, clear score that shows how AI-visible your site is. Track it over time as you publish new content and fix issues.
See which AI crawlers can access your site, which are blocked, and whether your robots.txt and llms.txt are configured correctly for AI discovery.
Every page on your site gets its own GEO score. See which pages are well-optimised for AI citation and which need structural improvements.
Each GEO issue comes with a specific, prioritised fix. Generate the content or configuration changes needed directly inside Minineo.
See both your traditional SEO score and your GEO score together. Understand where AI visibility differs from search engine rankings.
Minineo audits your site from the outside, the same way AI crawlers do. No plugin to install, no access credentials required.
How It Works
Enter your domain. Minineo crawls your site and analyses every page across six GEO dimensions, plus your technical AI configuration.
Receive a full GEO report showing your overall score, page-by-page breakdown, and a prioritised list of what to fix first.
Generate content improvements, fix technical issues, and re-scan to see your GEO score improve. Track how AI visibility grows over time.
Who Uses This
Understand whether your business is appearing when potential customers ask AI assistants about your product category, service, or niche.
Add GEO to your content strategy. Know which pages need structural improvements to get cited by AI engines alongside their Google rankings.
Offer GEO audits as a new service. Show clients where they stand on AI visibility and deliver a concrete improvement roadmap.
In Depth
Minineo scores six dimensions: AI crawler access (are the right bots allowed?), content structure (direct answers, question headings, definitions), factual density (specific numbers, dates, named sources), E-E-A-T signals (author attribution, first-person experience, citations), schema markup (FAQ, Article, HowTo, Product structured data), and AI configuration (llms.txt, sitemap accessibility). Each dimension is weighted by its impact on AI citation frequency.
A page can rank well in Google but score poorly for GEO. Google rewards depth, backlinks, and keyword optimisation. AI engines reward directness, factual density, and clear structure. A 4,000-word comprehensive guide might rank on page one but get overlooked by ChatGPT in favour of a 600-word page that answers the question immediately in the first sentence. GEO scoring identifies these gaps.
The highest-impact GEO improvements are: adding a direct answer in the first two sentences of each page, adding a "What is X" definition paragraph, reformatting H2 headings as questions, adding specific statistics and named sources, and ensuring GPTBot and ClaudeBot are not blocked in robots.txt. These changes typically move a GEO score by 15-25 points and can be implemented in a single content revision session.
Works With
FAQ
A GEO (Generative Engine Optimisation) score is a 0-100 metric that measures how visible and citable your website is to AI-powered answer engines like ChatGPT and Gemini.
Minineo analyses six dimensions: AI crawler access, content structure, factual density, E-E-A-T signals, schema markup, and AI configuration (llms.txt). Each is weighted and combined into a single score.
SEO (Search Engine Optimisation) targets traditional search rankings in Google and Bing. GEO (Generative Engine Optimisation) targets AI-generated answers in ChatGPT Gemini, and similar tools. Both matter, but they require different content signals.
A score of 70+ is a strong baseline for AI visibility. Above 85 means your site is well-configured for AI citation. Below 50 means there are significant structural and technical gaps that are likely preventing AI engines from citing your content.
Re-scan after publishing new content, after making structural changes to existing pages, or after updating your robots.txt or llms.txt. Monthly scans are a good cadence for active sites.
No. AI engines also consider domain authority, content recency, and topical relevance. But a higher GEO score significantly increases the probability of being cited. Sites with scores above 75 are cited far more frequently than those below 40 on equivalent topics.