Topical Map
A structured content plan that maps out all the subtopics, supporting articles, and internal link relationships needed to achieve topical authority on a given subject.
Also known as: Content map, Topic cluster map, Content architecture, Pillar and cluster model
FAQ
Common Questions
A topical map should be detailed enough to identify every significant content gap. For a focused niche, this might be 20 to 40 content pieces. For a broad subject area, it could be hundreds. Start with the level of detail that identifies your biggest gaps, then refine as you publish.
No. A topical map is about subject coverage, not keyword exhaustion. It ensures you cover every significant concept in your subject area. Individual pages within the map will naturally rank for many keyword variations once published.
A topical map is a structural plan of what needs to exist. A content calendar is a schedule of when things will be published. A topical map informs the content calendar by identifying what to prioritise.
Glossary