Track up to 10 competitors. See which keywords they rank for that you do not, how often they appear in AI-generated answers, and where the gaps in your strategy are largest.
In detail
Competitor analysis in SEO used to mean tracking which keywords a competitor ranks for. In 2026, it means tracking two things: Google rankings and AI search visibility. A competitor that ranks lower than you in Google but appears far more often in ChatGPT and Gemini answers may still be capturing more attention.
Minineo tracks both for up to 10 competitors simultaneously. See their keyword rankings, their AI mention rates, the topics they cover that you do not, and where you have a genuine competitive advantage. Then use that data to close the gaps.
What's included
Key Capabilities
See which keywords your competitors rank for in Google top 20 that your site does not. Ranked by traffic opportunity so you know which gaps to close first.
Compare how often your brand appears in AI-generated answers vs your competitors. If their AI mention rate is 3x yours, you have a GEO problem that Google rankings alone will not show.
Measure your share of voice across both Google SERPs and AI answers for queries in your niche. Track how your position changes as you publish more content and optimise existing pages.
Identify topics your competitors have published content on that you have not touched yet. Each gap is a ranking and AI citation opportunity you are currently missing.
See where you already outrank and out-cite your competitors. Double down on your strengths while closing the gaps that matter most.
Track up to 10 competitor domains simultaneously. Compare their combined keyword coverage and AI visibility against yours in a single dashboard view.
How It Works
Enter up to 10 competitor domains in your Visibility settings. Minineo begins tracking their Google rankings and AI mention rates immediately.
Your competitor dashboard shows keyword gaps, AI visibility comparisons, and share of voice data. Filter by opportunity size to prioritise which gaps to close first.
Select any competitor keyword gap and generate the content to fill it directly in Minineo. From identified gap to published content in one workflow.
Who Uses This
Build content strategies grounded in real competitor data. Know exactly which topics to target to take ranking share, and monitor whether competitor content changes are affecting your positions.
Understand why competitors appear ahead of you in Google and AI search, and get a clear plan to close the gap. No SEO expertise required to interpret the data.
Deliver competitive analysis reports that go beyond keyword rankings. Show clients where they are losing to competitors in AI search and provide the content plan to respond.
In Depth
A competitor that ranks position 5 in Google but appears in 30% of AI-generated answers for your shared keywords has a visibility advantage you will not see in traditional rank tracking. As more users start their research in ChatGPT or Perplexity rather than Google, AI mention rate becomes as strategically important as SERP position. Minineo tracks both so you are not blind to half the competitive picture.
Every topic a competitor covers that you do not is a compounding advantage for them. They accumulate topical authority, backlinks, and AI training data on that subject while you remain absent. The earlier you identify and close a keyword gap, the smaller the authority deficit you have to overcome. Waiting until a competitor is entrenched on a topic makes it significantly harder to displace them.
Individual keyword rankings matter for tactical decisions. Share of voice across your full keyword universe is what tells you whether your overall competitive position is improving or eroding. A rising share of voice means your content strategy is working. A falling share of voice means a competitor is pulling ahead on topics you are not covering quickly enough. Minineo tracks this over time so you can see the trend, not just a snapshot.
Works With
FAQ
The Pro plan supports up to 5 competitor domains. The Enterprise plan supports up to 10. You can add or change competitors at any time from your Visibility settings.
Competitor keyword and ranking data is sourced from Google Search Console data combined with Minineo's content indexing. AI visibility data is measured by tracking brand mention rates across AI-generated answers.
Minineo tracks how often your brand and competitor brands appear in AI-generated answers from ChatGPT and Gemini for queries relevant to your niche. This gives you a comparable AI visibility score alongside standard ranking data.
Yes. From the keyword gap report, select any topic your competitor covers that you do not, and Minineo generates a complete SEO and GEO-optimised article or page to fill it.
Competitor data is refreshed weekly by default. Enterprise plans include daily refreshes and automated alerts when a competitor makes a significant ranking move.