SEO

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness. Google's framework for evaluating content quality, used by search quality raters and reflected in algorithm signals.

Also known as: E-E-A-T, EEAT, Double-E-A-T, Experience Expertise Authoritativeness Trust

Glossary

Topical Authority

Being recognised as a comprehensive source on a specific subject area.

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Thin Content

Pages with low informational value that signal poor quality to Google.

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AI Citation

A reference to a web page within an AI-generated answer.

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Content Freshness

A signal measuring how recently content was meaningfully updated.

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Schema Markup

Structured data that communicates content context to search engines and AI.

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