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E-E-A-T Content Scorer

Paste any page content and get a scored breakdown across Google's four quality signals - Experience, Expertise, Authoritativeness, and Trust. Know exactly what to fix.

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Paste content and click Score E-E-A-T

What Is E-E-A-T?

Google's Four Content Quality Signals Explained

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. Google's Quality Raters use these four signals to assess whether a page deserves to rank. The "extra E" for Experience was added in 2022, recognising that first-hand, real-world experience with a topic is distinct from theoretical expertise.

Strong E-E-A-T does not guarantee rankings, but weak E-E-A-T is increasingly a reason pages get demoted - especially after core updates. AI answer engines like Perplexity and ChatGPT also favour content with clear trust and expertise signals when deciding what to cite.

  • Experience: shows you have direct, personal experience with the topic
  • Expertise: demonstrates deep knowledge through data, research, and analysis
  • Authoritativeness: signals your reputation through citations and named sources
  • Trust: establishes credibility through author attribution, dates, and transparency
  • YMYL pages (health, finance, legal) are held to a higher E-E-A-T standard than general content

How to Use

How to Use the E-E-A-T Scorer

  1. 1
    Paste Your Content

    Copy and paste the full text of your page or article. Add the author name for more accurate Trust scoring.

  2. 2
    Click Score E-E-A-T

    The tool scans for language patterns that signal each of the four dimensions and scores each out of 25.

  3. 3
    Fix What Is Weak

    Each low-scoring dimension shows a specific improvement tip. Focus on the weakest dimension first for the highest impact.

Learn More

How to Strengthen Each E-E-A-T Signal

Improving Experience signals

Experience signals come from first-person language: "I tested", "in my experience", "when I built this". They also include real outcomes ("it increased our traffic by 40%"), specific examples, and before-and-after scenarios. Generic how-to content with no personal voice scores low on Experience. Add a section where you describe what you actually did and what happened.

Improving Expertise signals

Expertise is signalled by citing data, studies, and research by name. Instead of "studies show", write "according to a 2024 Backlinko study of 11.8 million pages". Specific numbers, named tools, and nuanced analysis all raise the Expertise score. Hedging language ("it depends", "on the other hand") also signals that you understand the complexity of the topic.

Improving Trust signals

Trust is the most important dimension - Google weights it above the other three. The fastest wins: add the author's full name and job title near the top, add a publication date and last-updated date, link to your sources, and add a short author bio. For YMYL topics, a disclaimer or editorial policy statement also helps.

FAQs

E-E-A-T FAQs

Is E-E-A-T a direct ranking factor?
Not directly. Google's Quality Raters use E-E-A-T guidelines to evaluate pages, and those evaluations inform algorithm improvements over time. Strong E-E-A-T does not guarantee a ranking boost, but weak E-E-A-T is increasingly associated with ranking drops after core updates.
What does the extra E in E-E-A-T mean?
The extra E stands for Experience, added by Google in December 2022. It distinguishes between someone who has actually done something (Experience) versus someone who has academic knowledge of it (Expertise).
Does E-E-A-T matter for AI search citations?
Yes. AI answer engines like Perplexity, ChatGPT, and Google AI Overview prefer sources that demonstrate clear expertise and trust signals. Content with strong E-E-A-T is more likely to be selected as a citation.
Which pages need the strongest E-E-A-T?
YMYL pages - Your Money or Your Life topics including health, finance, legal, and safety - are held to the highest E-E-A-T standard. For these topics, author credentials and source citations are especially important.
How do I improve my E-E-A-T quickly?
The fastest wins: add a named author with a bio, add a publication date and last-updated date, replace vague claims with specific data points, and add citations to authoritative external sources.

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