Zero-Click Search
A search query that is answered directly on the results page without the user clicking through to any website. In 2026, SparkToro data shows 68% of Google searches end without a click.
FAQ
Common Questions
No. SEO is evolving rather than dying. Zero-click growth makes AI citations and featured snippet appearance more valuable, not less. The priority shifts from maximising clicks on every query to maximising brand visibility and citation rate at the top of the results page.
Transactional queries (buying intent), navigational queries (seeking a specific site), complex research queries where users want to explore multiple sources, and commercial queries where users are comparing options all retain higher click rates.
Prioritise queries where even zero-click visibility builds brand recognition. For informational queries, aim to be cited in the AI Overview rather than trying to capture the click. For transactional and commercial queries, traditional landing page and product page SEO remains highly relevant.
Glossary