Clients are already losing traffic to AI search
SparkToro data shows 68% of Google searches end without a click in 2026. For queries where a Google AI Overview appears, only 8% of users click an organic result. Clients are noticing traffic drops that traditional SEO metrics do not explain. The explanation is AI search. Agencies that can measure AI visibility and take action on it are better positioned to diagnose the problem and demonstrate a path forward.